UTulsa New Brand Marketing Collateral

The project centered on elevating the University of Tulsa’s visual communication through cohesive editorial design and branded marketing assets. As part of the in-house marketing team, I contributed to the redesign of TU’s flagship magazine and created print and digital materials that strengthened brand identity and engaged prospective students and the broader campus community.

ROLE
Graphic Design

CLIENTS
The University of Tulsa

Duration
6+ months

Logo

The University of Tulsa is a nationally recognized private research university in Tulsa, Oklahoma, known for its academic excellence and commitment to student success. Ranked among the top private institutions in the U.S., TU offers a rigorous, personalized education with standout programs in engineering, business, law, and the liberal arts.

The University of Tulsa’s primary logo incorporates the iconic Bayless Plaza design, symbolizing tradition, strength, and academic excellence. The domed structure and columns reflect the historic Kendall Bell pavilion, honoring the university’s roots and celebrating meaningful milestones in student life. This architectural emblem captures TU’s enduring values while offering a recognizable symbol of its private academic legacy.